Rightmove used to dominate property search in the UK with generic property emotion. Nick worked with Zoopla throughout their growth from early branding to national advertising campaigns. Zoopla was positioned as having the smarter tools to win in the property race.
The results? Spontaneous brand awareness leaped to an all-time high. Website visits increased 20% and Zoopla overtook the category leader Rightmove to become the most searched-for brand term in the sector.
The campaign became so iconic in its purple simplicity that Corgi put the work on their model London buses.