A warm, approachable
brand that
took Skype
from beta page to
half a billion users.
Nick worked with the founders of Skype,
Niklas and Janus from a beta page in 2004,
through acquisition by eBay and then Microsoft.
He wrote their brand tone of voice and
creative directed their brand identity.
The tone of voice, visual identity and sonic identity was the foundation of the brand.
Team: Malthe Sigurdsson (Skype), Nick Darken, Glyn Britton, Jason Goodman, Mark Smith, Nahim Afzal. Sound design by Soundtree.
Nick pioneered technology homepage how-to-video videos using high production values, not shitty PPT animation.
These also ran as our first TV spots. Team: Aaron Hinchion & Petrina Kilby. Animation: Studio AKA.
“One long living, breathing ad.”
Back before there were social "influencers" or even social as a live marketing channel.
Team: Andre Moreira, Clive Pickering, Nick Darken, Glyn Britton, Rebecca Campbell, Sarah Burns, Holly Bell, Malthe Sigurdsson.